So-called “artificial” jewelry” may be made from pure silver, two-percent silver, brass, copper, 18-carat gold, and either artificial or semi-precious stones. Popular artificial jewelry items include bridal sets, earrings and bangle bracelets. Pakistan’s sale of these items is regulated by the Small Traders of Artificial Jewelry and General Merchant Association.
According to the Association, imports of artificial jewelry constitute more than one billion dollars in Pakistani currency. Recent surges in precious metals prices and deteriorating law and order in the country account for the rise in consumption of artificial jewelry over articles made from pure metals and more valuable gemstones. Pakistani women are drawn to the jewelry for reasons of style, safety and price.
Pakistan, which used to produce most of the artificial jewelry that it consumed, is now importing large amounts from India. Security concerns, high energy prices and government negligence are cited as reasons for the production shift. Analysis of projected artificial jewelry consumption in Pakistan is also driving increased demand.